Tool 2: Key messages to be communicated to the key stakeholders
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Tool 2: Key messages to be communicated to the key stakeholders

HAIVISIO has also produced a set of strategic recommendations for communication that could be used as tools by the projects. Following the conclusions of our work, projects should endeavour to:

  1. Address the service innovation dimension in their communications, by linking their outputs to more compelling visions that are understood (and can thus be communicated) and embraced by their stakeholders groups.
  2. Include the manner in which user requirements were collected and analysed, including any ethical approval process completed. This is an influential piece of evidence when communicating with key stakeholders groups – notably users of project outputs, patients, healthcare professionals and the scientific community.
  3. Offer clarity on the outputs, results and impact that have been achieved through their work. In earlier stages, expected results and impact can either be outlined or combined under one banner – that of ‘expected outcomes’.
  4. Briefly investigate alternative technology propositions that could also meet the healthcare challenge they aim to address, document their investigations and include those in their communications. This helps justify their technology choices, and projects the uniqueness and added value of their intervention.
  5. Document their evidence base generation plans, and reference their evidence outputs in terms of scientific publications, reports and conference papers, in their communications. Several projects list relevant publications in their web portals; including a plan for collection of evidence supporting their intervention towards service innovation, with material presented in appropriate (e.g. lay) language for different stakeholder groups would enhance their communications.
  6. Identify and approach their stakeholders in a systematic way, by:
    1. Thinking about their users, non-users, and other individuals and organisations that could possibly be impacted by their outputs;
    2. Putting together a dissemination plan of attendance to events;
    3. Including their outputs, (expected) results and impact in their communications with stakeholders.
This list of recommendations could be used also as tool by the projects to define their dissemination strategies including the most important messages to the different stakeholders. HAIVISIO has also made available through its website learning courses covering dissemination key points and their relevance to improve the final impact and awareness.