Training course on Dissemination and Communication Techniques and Tools for European projects

Session on exploitation and valorization of results

HAIVISIO is an ambitious Coordination and Support Action aimed at enhancing visibility and awareness of the results generated by eHealth, Active Ageing and Independent Living projects, supporting community building around these results, through a series of communication and synergy fostering activities.

One of the core activities included in the HAIVISIO work plan is the organization of a training course aimed at giving the targeted consortia the necessary know-how and tools for an effective communication of the benefits of the project results, taking into consideration the different segments of the target population and the specific kind of messages to which these are likely to respond.

The training course is organized in five sessions. Two of them are sessions with the physical presence of the attendees, and the rest are on-line sessions.

Objectives of the course

This course aims to make the participants able to, among other things:

• plan and prepare a dissemination strategy that is realistic, cost effective and successful for their project
• map the project stakeholders, identify the key target groups and acquire the ability of tailoring messages to specific types of audience
• identify and exploit dissemination channels adequate to the scope and aims of their project
• design a promotion and awareness raising campaign for their project
• prepare a fully functional website for their project
• prepare press releases easily, with free tools, based on well defined templates
• use social media (Twitter, Linkedin, Facebook networks) for promotion and raising interest and awareness of their project results.
• organise a successful European or local project event (including tips on using free web-based tools for organization and promotion of the event through social media)
• prepare an agenda and engage keynote and guest speakers
• engage the interest of their stakeholders including policy makers during the whole project lifecycle
• draft the basic structure of an exploitation plan for the main outcomes of their project
• Fulfill the contractual obligations in terms of communication and dissemination strategy.

Organiser: Haivisio Project - 7th Framework Programme

Course dates: Thursday October 9th, 2014 Time: 14:00 – 17:00 CET

Session:  EXPLOITATION AND VALORISATION OF RESULTS

Thursday October 9th, 2014, 14:00 – 15:30 CET Duration: 1h 30 min

Modality: face-to-face and online

The session will focus on the main outcome of the dissemination activities and the last phase of the European project: the exploitation of results. The goal is to provide an inside view of the importance of the exploitation phase of the project, in the frame of the European activities, but also in the outside market.  Different exploitation strategies for R&D results generated through projects will be presented.  The relation between exploitation and impact will be discussed. The importance of valorisation of results will be addressed, highlighting ways and methods to achieve it. Tips will help as tools on how to implement the different concepts, by providing convenient, easy-to-use information, from a very practical point of view.  The main message is that exploitation is not a last barrier to overcome to finish the contractual obligations, but on the contrary, an opportunity and that training for exploitation will help partners (research, industry, users) in successfully bringing their project results to the market.

Some of the topics that will be addressed will be:

• difference between academic and industrial exploitation
• about tangible and intangible outcomes
• managing IP
  • valorization beyond dissemination of outcomes: valorization to reach impact
  • European Commission tools for exploitation of results
  • business development: the equipment
    • from business plan to market analysis
    • product and service description
    • market and competence analysis
    • swot and risk analysis
    • financing

Session:  CANVAS as a BUSINESS MODELLING TOOL

Thursday October 9th, 2014, 14:00 – 17:00 CET Duration: 1h 30 min

Modality: face-to-face

The Business Model Canvas (http://www.businessmodelgeneration.com/) is an intuitive methodology to design Business and Market Scenarios. It is a very recent methodology (2004 - 2010) that supports graphically the building of business models.

The practical application for complex projects - involving ongoing development at the same time than the business model is built– requires different iterations and the completion of the model by parts. This allows the exploitation team to complete the different parts by prioritizing them over the time line.

This methodology divides the Business Model in blocks, translating the main business concepts in understanding language, without oversimplifying the complexity of how business model and market scenarios work.

The blocks or parts of the Business Model Canvas are Key partners, Key Activities, Key Resources, Value Proposition, Customers, Customer Relationships, Channels, Costs and Revenue.

If you would like more information about this event, please contact:

Carmen Ceinos (central@ecomit.net)