Why obtain a good exploitation is so important
Obtain an efficient exploitation must be a priority for those who udertake to develop an EU project. Ensure proper dissemination and exploitation of project results would provide the sustainability required by the Commision for each approved project.
Definition of the ideal outcomes of the project expected by each partner; compatibility between these individual objectives; formalisation of a Consortium Agreement in line with the partners expectations.
2) Let's create a business model!
A well-ordered business model is one of the keys to the success of your project.
Your business model should be innovative.
"A business model describes the rationale of how an organization creates, delivers and captures value."
Creating a business model for your project can help to avoid costly mistakes.
3) Consortium Agreement and Intellectual Property Rights
The Grant Agreement (GA) is a document that defines the rights and the obligations related to the project between beneficiaries and the EC.
Before the signature of the GA, the EC requires the consortium to prepare and sign a Consortium Agreement (CA).
In fact, Intellectual Property Rights are usually included in the CA of the project, which clarifies the relationship among the project partners.
4) It's time to make a market evaluation
Market analysis: what it means
A critical element for the proper exploitation of the project is to identify those who will benefit from its products. There are some essential questions:
What is the market growth potential?
What is the size of my total reachable market?
Who are my customers?
Be aware of your potential: make a SWOT analysis
To understand your real chance of success, make a SWOT analysis to underline positive and negative scenarios and to become aware of the rules existing in the field in which you want to insert your projects.
You may want to create a brand for your project or use your own customized logos. Both provide a visual impact and can help people both recognise and identify with your project.
5) Allocate your budget
You should make sure that you allocate sufficient funds to carry out all your dissemination and exploitation activities.
Partnership and Mobility projects do not have specific budget lines for dissemination and exploitation activities so you will need to consider what you can do within your project budger.
What are the resources you need and how to allocate them.
6) Create and define an exploitation plan
The exploitation plan should describe the activities to undertake in order to guarantee the continuation of your project after the end of the European grant. Based on the outcomes of your project, a comprehensive exploitation strategy should be anticipated on how main results, tools or products can best be used and exploited within the field to which your project is intented.
To design a plan for exploitation take into consideration different levels and specify clearly the aims, methods and target audience to each one.